Disadvantages of Paper Business Card
In modern times of business and marketing, marketers are exploring new ways to enhance engagement with the audience or potential customers. One of the cost-effective ways to draw clients’ attention is to give out physical business cards.
The thick and quality paper of the business card instantly makes an impression the moment a person touches it. A superior quality paper material used for business card speaks volumes in terms of company’s superior products.
But have you realized? this is only one of the few pros of the paper business card and with changing times it is becoming obsolete.
We have list down how paper business card have not changed with the current digital revolution and exploring its many disadvantages.
It is researched that around 88% of business cards handed gets thrown out in less than a week. That is every 9 out of ten cards go in the dustbin.
This can be because paper cards gets lost and misplaced easily given it’s a small piece of paper. This arises the important question of what’s the point of getting the paper cards in first place.
Millions of tress are cut to produce paper which is used for making paper business cards. Cutting of tress have led to deforestation, climate change, inability to curb pollution, decrease of oxygen level in air and greatly affected our healthy environment. The use of digital business card instead of paper business card is a viable solution to this serious problem
We scale our business at large through networking and networking requires us to introduce ourselves by exchanging business cards. With growing networking habits, we are overwhelmed by the amount of business cards pouring in. These cards are not only stored and organized in a folder but also arranged in a manner which allows us to retrieve information of a particular client or customer. Such organization and arrangement is a result of sheer effort and time. Also, this arrangement can only be achieved with feasible number of cards. A company with hundreds of contacts and clients need management system to deal it.
Many a times we need to update our phone number, email or change address or any of the contact details. In such case, we need to update our business cards as well. Your business card demands reprinting if you get promoted and your company decides to undertake branding change. Unlike digital business card, paper business card requires to be printed in case of redesign. All this change requires user to invest time and money.
In times of pandemic where social distancing is the new norm and sharing anything is forbidden, sharing of physical business cards is very risky and unacceptable.
Also with the rise in number for WFH (work from home), it gets really difficult to personally meet and exchange physical business cards.
We all have been to networking, business events or seminars once in a while where we reach out to our pockets to grab our business cards to exchange. But these cards are finite and you can only exchange as many cards as you bring. But this is not the case with digital business cards. With Paper business cards, your networking is limited to place and quantity of cards you carry.